About us

A woman-led business empowering women farmers in Rwanda

Avocare is a proud woman-led business that aims to empower workers and women farmers in Rwanda. 

Avocare Ltd was founded in 2018 by Niyidukunda Mugeni Euphrosine, a dynamic 22-year-old woman. Her parents were both farmers and she grew up on their smallholder avocado farm in Mbazi, Huye district, in southern Rwanda. 

Avocados there grew in such abundance that they were often left to rot on the ground or fed to the pigs. Farmers were paid a pittance for their fruit, not enough for a living wage. Even as a child, Euphrosine was frustrated that her family’s avocados were not more widely used or appreciated. She was sure that there was more to this humble fruit. That’s when her father told her that avocado oil could be used as cooking oil.

Fast forward 15 years and Euphrosine was a 2nd year student at the College of Business and Economics, at the University of Rwanda. She created her first avocado oil prototype – “Green Diamo” and won a district level competition for youth innovators. She used the cash prize to start producing Green Diamo properly.

At the end of 2018, Euphrosine won Rwf3 million at the Youth Connekt Awards Competition. She then invested a processing machine, convinced that there was a market for high-quality avocado oil in Rwanda.

There was, and it was a much better solution to post-harvest loss than feeding the pigs. 

Euphrosine has also helped to re-energize avocado farming and women farmers in Rwanda by paying real living wages. 

Previously, 1 piece of avocados cost Rwf 5-10 coins but now farmers are happy as I pay them Rwf 250 per piece.
Niyidukunda Mugeni Euphrosine, Avocare Founder

More awards followed and just three years later, Avocare is one of the best-known avocado companies in Rwanda. Proving that the avocado is so much more than a salad ingredient. 

And Euphrosine isn’t sitting back – she is ambitious to grow the company. Her goal is to produce at least eight products within three years and export them worldwide.

Contact Avocare today for Rwanda’s best avocado oil

Local opportunities for women farmers

Euphrosine is committed to providing opportunities for local women farmers and unemployed youth. 

Euphrosine understands first-hand how hard women farmers work, and their responsibilities. She grew up working in Rwanda’s largely male-dominated agricultural sector.

Through Avocare, Euphrosine aims to work with as many women farmers and workers as possible. She wants to empower them with choices and living wages.

Euphrosine is a young Rwandan businesswoman who is going places and taking the humble avocado with her.

At Avocare, we strive to:

  • Provide a real living wage to avocado farmers in Rwanda
  • Create employment for women and youth
  • Empower women farmers in Rwanda
  • Reduce post-harvest loss in the avocado industry
  • Develop new value-add avocado products
  • Increase production of our cold-pressed avocado oils
Contact Avocare & help empower women farmers in Rwanda